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In part one in our series on UX testing in the museum environment, we showed why traditional A/B testing rarely works for museum websites. Part…
After the last article’s reality check, that statistical UX tests crumble when you have only a few thousand pageviews per task and why every museum…
In our introductory article on UX testing for museum websites we revealed why standard data driven A/B testing is impractical to impossible for most museum…
The Low‑Traffic Dilemma Museum web teams often aspire to use standard UX A/B testing methods to improve their websites. However, mid-sized and smaller museums typically…
In 1995, if you wanted to update your museum’s website, you needed to know how to write HTML by hand, upload raw files via FTP,…
Keeping a museum’s digital presence vibrant and engaging is no small task. With so many stories to share—from exhibitions and collections to educational programs and…
Choosing the wrong transactional platform for your museum can have serious consequences. Museums rely heavily on critical transactional systems for their day to day operations….
Every day as you browse the web, the websites you visit dynamically recommend content based on their best guesses about what you might be interested…
Effective websites strategically nudge visitors toward predetermined actions. On museum websites, this typically includes purchasing tickets, making a donation, signing up for a newsletter, or…
Believe it or not, there’s an upside to garage fires. Last Spring, a refrigerator in our garage caught fire. Fortunately, I was able to put…