Museum websites and content strategies that extend the reach and impact of collections, programs, and resources.

Museum Praise

“Cuberis inspired us to think bigger than ever with our new website, and we are thrilled with the result! Our dynamic new site brings exciting features onto every page–videos, stories, art, audio postcards, photo galleries, pull quotes—showcasing our special content and replacing the old-fashioned separate pages for stories and images. It’s easier than ever to join and donate to our museum. We have robust new search functions for our calendar and news sections. Cuberis understands our unique needs as an art museum.”

Wendy Hower
Director of Engagement and Marketing

“Working with Cuberis has been a truly amazing experience, from the initial fact-finding visit to the museum to the mock-up presentations, and the actual building of our website and the training in its use. Everyone here at the museum is impressed by the team’s level of understanding of our needs and Cuberis’ willingness to make our ideas a reality within the dictates of our budget. Truly professional and exceptionally knowledgeable as they are, we look forward to a great future for our site as Cuberis now monitors and expands it to fit our growing needs.”

Barbara R. Schuster
DIRECTOR OF DEVELOPMENT & MARKETING

Flagship Newsetter

Museum Digital Insights

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The Cost of Customized Collections Websites

How much does a museum website cost? This is an important question because most museums have to fit this cost into their annual operating budgets, thus they may need to plan and prepare for this...

Museums in the Era of Micro-Philanthropy

Did you ever wonder where museums came from? Who enabled such vast collections of treasures – artistic, historic, and scientific – to be gathered together and presented to the public? While there are a few...

Should Museums Brand?

Branding is one of those vague terms that can mean a lot of different things to different people. If by branding we simply mean a logo, an identity, or a tagline, then yes, of course...

Does A Museum’s Blog Matter?

Why is it that, when it comes to actively using a blog, most museums seem to have concluded that “The juice just isn’t worth the squeeze?” With a few notable and rare exceptions, most museums...

The Great WordPress Drupal Debate

Every museum’s choice of Content Management platform will have a significant impact on the implementation of their digital and content strategies. Since it’s not easy to change platforms, this decision should be carefully considered by...

How to Craft a Museum Content Strategy

Last month we evaluated the struggle many museums have in articulating a cohesive digital content strategy. We suggested that one of the main barriers is the reality that effective strategies must always flow out from...

Why Museums Struggle with Content Strategy

Last month, I wrote about how the technical barriers that have limited the ways museums can produce compelling stories with rich content and are quickly coming down. Soon the only limits to your online storytelling...

Preparing Your Museum for Technological Breakthrough

It’s time for museums to start thinking hard about how they will take advantage of the rich media and layered storytelling possibilities that current technological breakthroughs are creating. These breakthroughs are bringing what used to...

Measuring the Impact of Museum Websites

There is no question that the web has made it possible for museums to radically extend the reach of their collections. Today, anyone with Internet access, anywhere in the world, can dive into a museum’s...

Reviving the Honorable Duty of Museum Donors

I love history. And I love how museums enable us to make deeper connections with our past. And so, as a long time digital strategist who has been learning to apply strategy to museums, it’s...

Cultivating Curatorial Contributions for Online Museum Memberships

One of the greatest challenges a digital strategist for museums faces is aligning the museum’s overarching mission with its core operational needs. My last article considered ways of encouraging online donations from all site visitors...

Motivating Donations Into Your Museum’s “Digital Donation Box”

Museums are profoundly generous, giving institutions. Behind the scenes, you continually give of yourselves as you preserve, protect, and promote our valued cultural objects and artifacts. That is a huge gift to our communities. And...

Cuberis Team Blog

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A Content Strategy eBook for Museums

A content strategy for museum websites should be simple, but it’s by no means easy. You have no shortage of...

How to Talk About Web Design Preferences

You’re going to invest a lot of time and money when you redesign your museum’s website. The faster you can...

Why Accessibility Matters for Your Museum’s Website

When I first joined Cuberis a few years ago, I had a strong desire to make web accessibility a part...

Should Your Museum Stay on Social Media?

You might feel like social media has already peaked and that it’s experiencing some sort of irreversible downward trend. Between...

Overcoming Challenges to Making the Museum Social Media-Friendly

Earlier this year the Hirshhorn Museum debuted Yayoi Kusama: Infinity Mirrors, an exhibition that drew record-breaking crowds within the first...

Websites as tools for Museum Education

Education has a central role in fulfilling the mission of a museum. When looking at the navigation menu of a...

E-Commerce Success for Museums

E-commerce sales have more than tripled over the past 10 years and are growing at a much faster rate than...

Museum Connections 2017 | Recap & Trends

Cuberis had the pleasure of saying “Bonjour!” to Paris at the Museum Connections 2017 conference in January. The conference brought...

Making the Digital Museum Human-Centered

Earlier this month, before the clocks rolled back and sunset still came at a reasonable time, Ray, Robert, Eric and...

Websites: 21st Century Tools for Museums

It’s been more than a month now since we first stepped off the plane in Phoenix, AZ for the start...

SEMC 2016 | Recap

The 2016 Southeastern Museums Conference (#SEMC2016) is in our rearview mirror, and it sure was a great one! The team and...

Tackling Complex Web Terms

We’re less than a week away from #SEMC2016 in Charlotte, NC! Sean’s gearing up to present his talk, Tackling Complex...