Museum websites and content strategies that extend the reach and impact of collections, programs, and resources.

Museum Praise

“Cuberis inspired us to think bigger than ever with our new website, and we are thrilled with the result! Our dynamic new site brings exciting features onto every page–videos, stories, art, audio postcards, photo galleries, pull quotes—showcasing our special content and replacing the old-fashioned separate pages for stories and images. It’s easier than ever to join and donate to our museum. We have robust new search functions for our calendar and news sections. Cuberis understands our unique needs as an art museum.”

Wendy Hower
Director of Engagement and Marketing

“Working with Cuberis continues to be an excellent experience. We first engaged the Cuberis team to enhance our exhibition website in adherence to a tight deadline. The entire project was smooth, from our initial interactions through the site’s deployment. We then embarked on a site re-design and unification project, bringing together the Collection’s two separate websites under one umbrella. The team’s passion for and dedication to the project is evident in the final product, which is a site that is eye-catching and simultaneously user-friendly. In addition, the back-end of the site has been thoroughly thought through and allows for us to easily make updates. Perhaps of utmost importance is the open dialogue we have had with the Cuberis team, the members of which are communicative and accessible. We are continually impressed with the team’s passion and proficiency.”

Alexa J. McCarthy
Curatorial and Collections Associate

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Museum Digital Insights

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The Demand for DAMS

Back in the day when production assets actually took up physical space, keeping track of these materials was a bulky yet simple process. I began my career as an advertising agency studio artist. Each ad...

The Visual Display of Museum Impact

All museums aim to make an impact. Many resources are poured into preserving, protecting, and promoting a museum’s collections, programs, and resources. All in the hope of impacting their communities through advancing education, furthering scholarly...

MuS.E.O. Search Engine 101 for Museums

It’s probably not an overstatement to say that search engines have entirely changed the modern world. I recently made an off-hand comment about the Yellow Pages that was returned with the confused stares of my...

Museums and Big Data. Is It Worth It?

Warning: Contrarian point of view ahead. Proceed at your own risk. We live in an era of big data. Everything we view online, every search, every purchase on Amazon is all logged and stored in...

The Cost of Customized Collections Websites

How much does a museum website cost? This is an important question because most museums have to fit this cost into their annual operating budgets, thus they may need to plan and prepare for this...

Museums in the Era of Micro-Philanthropy

Did you ever wonder where museums came from? Who enabled such vast collections of treasures – artistic, historic, and scientific – to be gathered together and presented to the public? While there are a few...

Should Museums Brand?

Branding is one of those vague terms that can mean a lot of different things to different people. If by branding we simply mean a logo, an identity, or a tagline, then yes, of course...

Does A Museum’s Blog Matter?

Why is it that, when it comes to actively using a blog, most museums seem to have concluded that “The juice just isn’t worth the squeeze?” With a few notable and rare exceptions, most museums...

Cuberis Team Blog

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3 1/2 New Ways to Think About Online Fundraising

Your museum puts a lot of thought into how to communicate with donors through traditional means, like donation boxes in...

Immersive Storytelling and Museums: Diving Deeper with Deep Zoom

After another great Museum and the Web conference, I wanted to take a minute to look back at a common...

Your Museum’s Long Tail: Content that Extends Your Mission’s Reach

This illustration originally appeared in our free eBook, The Art of Storytelling. This is a cat. It is also...

Should your Museum Partner with Google Arts and Culture?

It came as no surprise to me that the small conference room was already packed ten minutes before “Recent Collaborations,...

A Content Strategy eBook for Museums

A content strategy for museum websites should be simple, but it’s by no means easy. You have no shortage of...

How to Talk About Web Design Preferences

You’re going to invest a lot of time and money when you redesign your museum’s website. The faster you can...

Why Accessibility Matters for Your Museum’s Website

When I first joined Cuberis a few years ago, I had a strong desire to make web accessibility a part...

Should Your Museum Stay on Social Media?

You might feel like social media has already peaked and that it’s experiencing some sort of irreversible downward trend. Between...