Keeping a museum’s digital presence vibrant and engaging is no small task. With so many stories to share—from exhibitions and collections to educational programs and research—the process of creating consistent, high-quality content can feel overwhelming. Fortunately, AI offers tools to streamline content creation, enabling museums to share their stories effectively while staying on schedule with an effective content strategy.
This article highlights how AI can assist museums by generating compelling content from existing resources, tailoring messaging for different platforms, and improving efficiency with automated workflows. If you’re interested in seeing how these tools could work for your museum, reach out to us for a demo of our AI automation solutions.
Great Content Strategy: A Brief Review
First, let’s briefly review what good content strategy looks like to begin with.
As we have previously described, there are four basic types of website content: (1) Foundational Content, (2) Essential Work, (3) Projects & Productions, and (4) Blogs & Social Media.
Our free ebook, The Art of Storytelling, provides an in-depth look at each of these categories (click here to download. Of these four, blogs and social media are often the hardest to keep up with because they demand frequent updates. The first step to addressing this challenge is setting up a clear editorial calendar, as outlined in An Editorial Calendar for Museum Blogs. Once that calendar is in place, the real challenge begins: consistently creating high-quality content to fill it.
This is where AI can revolutionize the entire process.
Generating Content from Existing Museum Resources
Museums are rich in stories, but transforming these into digital content that resonates with audiences can be time-intensive. AI bridges this gap by transforming existing resources into polished, platform-ready content.
- Repurposing Content Across Formats: AI tools can take a curator’s long-form article and repackage it into blog posts, social media snippets, and newsletter highlights. For example, a curator’s essay about a new exhibit could be transformed into several smaller pieces, maximizing its reach with minimal additional effort.
- Creating Comprehensive Content, Including Images: AI can help generate not just text but also supporting elements like SEO tags and visuals. Imagine an article about an ancient artifact being turned into a visually compelling blog post, paired with AI-created social media graphics inspired by the exhibit’s theme. This approach helps museums amplify their content’s impact across channels.
- Streamlining Creation with Automation Tools: Platforms like Make.com allow museums to automate content creation workflows. With our pre-built AI automation solutions, your team can input existing materials, and the AI will generate all necessary components—text, visuals, tags, and more. Your team can then focus on reviewing and refining to get it ready for publication.
Fine-Tuning AI Inputs to Ensure Quality
AI is a powerful tool, but anyone who has used it knows that its output can be uneven. While it is increasingly common for businesses to use AI-generated content, no one wants their materials to sound AI-generated. Thoughtful input and careful review ensure that AI-generated content meets a museum’s standards.
- Start with High-Quality Source Material: AI outputs are only as good as the content they are trained on. Museums can upload well-researched articles, exhibit guides, or academic papers to ensure the AI has access to high-quality material, which helps generate more accurate and relevant content.
- Adapt for Style and Tone: AI can be tweaked to produce varied styles, from formal and educational to engaging and conversational.
- Review and Refine Outputs: Reviewing AI-generated content for accuracy, nuance, and desired style is essential. Our workflows are designed to make this process efficient, helping museums maintain full control while saving time.
By prioritizing quality control and adjusting the style as needed, museums can ensure that AI-generated content meets their expectations.
Tailoring Content for Different Platforms
Different platforms call for different strategies, and AI can help optimize your content for each one’s unique strengths.
- Blog Posts: AI can turn detailed content into rich, engaging blog posts. For example, a curator’s behind-the-scenes insights can become an educational, inspiring article for your audience.
- Newsletters: AI can condense longer pieces into concise, visually appealing newsletter snippets with clear calls to action, helping readers engage with your content at a glance.
- Social Media: AI tools can generate compelling captions, relevant hashtags, and visuals tailored to platforms like Instagram, Facebook, and LinkedIn. These tools make it easy to connect with your audience where they’re most active.
By customizing content for each platform, museums can ensure a cohesive and engaging experience that meets your audience where they are.
Ready to Transform Your Content Strategy?
With our AI-powered content generation process, museums can provide the core content while automated AI handles the rest: generating articles, creating visuals, and preparing posts for publishing.
Interested in seeing how this could work for your museum? Contact us today for a demo and discover how AI can help your museum craft a sustainable, efficient content that brings out the best in what you have to offer.
