INSIGHT: On Art & History Websites
In this month’s Museum Digital Insights newsletter we’re going to discuss the role of audio in your museum’s content strategy. We’ll focus on podcasts, but…
Integrating your museum’s collection with your existing website is no easy feat and at times can seem very daunting. However, it is worth the effort….
When we work with museums to build new websites or optimize their existing web content, we like to kick off the project with a content…
Every museum is unique. Each has a specific collection that no other museum can claim and the stories about this collection drive its brand. Museums…
One of the persistent challenges of museum website design and content strategy stems from the vast quantity of content that museums have to manage. A…
You might be surprised if you knew how often your museum’s website delivers impactful experiences to visitors all over the world. Most of these experiences…
As I’ve noted in a previous article, there are an astounding amount of inactive museum blogs out there. My colleagues and I recently studied 1,306…
Every so often I’m in line checking out at the grocery store when the cashier asks, “would you like to add one or two dollars…
Behind the scenes at your local museum, curators, researchers, and historians make fascinating discoveries that deepen our understanding of our world’s greatest cultural treasures. This…
In recent years, museums have made great strides to seamlessly integrate their collections with their existing websites. Cost-prohibitive technical limitations have been replaced by the…
In preparation for a report we’re putting together on museums’ digital technologies, I scoured over 1,300 museum websites, asking each one the same question: Do…
A website is a powerful marketing tool. It can be equipped with sophisticated marketing systems designed to convert visitors into customers, or in the case…
INSIGHT: On Art & History Websites
FROM Back in December, my colleague Eric Holter asked in his monthly newsletter if a museum’s blog really matters. (Spoiler: It really does). One of…
For many museums, one substantial type of essential work that is often repurposed in some form on the website is the exhibition catalogue. These 200+…
When contemplating the future of museum software, just consider how radically all software has changed in just the past decade or so. Remember when installing…
Back in the day when production assets actually took up physical space, keeping track of these materials was a bulky yet simple process. I began…
All museums aim to make an impact. Many resources are poured into preserving, protecting, and promoting a museum’s collections, programs, and resources. All in the…
Your museum puts a lot of thought into how to communicate with donors through traditional means, like donation boxes in the physical space, galas and…
It’s probably not an overstatement to say that search engines have entirely changed the modern world. I recently made an off-hand comment about the Yellow…
After another great Museum and the Web conference, I wanted to take a minute to look back at a common phrase that ran through many…
Warning: Contrarian point of view ahead. Proceed at your own risk. We live in an era of big data. Everything we view online, every search,…
It came as no surprise to me that the small conference room was already packed ten minutes before “Recent Collaborations, Experiments, And Preservation From The…
A content strategy for museum websites should be simple, but it’s by no means easy. You have no shortage of fascinating stories to share, but…
Museums are finding innovative ways to use social media and to create fun and meaningful content. Perhaps the best example of really treating social media…
Did you ever wonder where museums came from? Who enabled such vast collections of treasures – artistic, historic, and scientific – to be gathered together…
Why is it that, when it comes to actively using a blog, most museums seem to have concluded that “The juice just isn’t worth the…
