INSIGHT: On Art & History Websites
In recent years, museums have made great strides to seamlessly integrate their collections with their existing websites. Cost-prohibitive technical limitations have been replaced by the…
In preparation for a report we’re putting together on museums’ digital technologies, I scoured over 1,300 museum websites, asking each one the same question: Do…
A website is a powerful marketing tool. It can be equipped with sophisticated marketing systems designed to convert visitors into customers, or in the case…
FROM Back in December, my colleague Eric Holter asked in his monthly newsletter if a museum’s blog really matters. (Spoiler: It really does). One of…
For many museums, one substantial type of essential work that is often repurposed in some form on the website is the exhibition catalogue. These 200+…
When contemplating the future of museum software, just consider how radically all software has changed in just the past decade or so. Remember when installing…
Back in the day when production assets actually took up physical space, keeping track of these materials was a bulky yet simple process. I began…
All museums aim to make an impact. Many resources are poured into preserving, protecting, and promoting a museum’s collections, programs, and resources. All in the…
Your museum puts a lot of thought into how to communicate with donors through traditional means, like donation boxes in the physical space, galas and…
It’s probably not an overstatement to say that search engines have entirely changed the modern world. I recently made an off-hand comment about the Yellow…
After another great Museum and the Web conference, I wanted to take a minute to look back at a common phrase that ran through many…
INSIGHT: On Art & History Websites
Museums are finding innovative ways to use social media and to create fun and meaningful content. Perhaps the best example of really treating social media…
Did you ever wonder where museums came from? Who enabled such vast collections of treasures – artistic, historic, and scientific – to be gathered together…
Why is it that, when it comes to actively using a blog, most museums seem to have concluded that “The juice just isn’t worth the…
Last month we evaluated the struggle many museums have in articulating a cohesive digital content strategy. We suggested that one of the main barriers is…
Last month, I wrote about how the technical barriers that have limited the ways museums can produce compelling stories with rich content and are quickly…
It’s time for museums to start thinking hard about how they will take advantage of the rich media and layered storytelling possibilities that current technological…
There is no question that the web has made it possible for museums to radically extend the reach of their collections. Today, anyone with Internet…
I love history. And I love how museums enable us to make deeper connections with our past. And so, as a long time digital strategist…
Earlier this year the Hirshhorn Museum debuted Yayoi Kusama: Infinity Mirrors, an exhibition that drew record-breaking crowds within the first two weeks of opening. One…
One of the greatest challenges a digital strategist for museums faces is aligning the museum’s overarching mission with its core operational needs. My last article…
Education has a central role in fulfilling the mission of a museum. When looking at the navigation menu of a museum website, usually the third…
Museums are profoundly generous, giving institutions. Behind the scenes, you continually give of yourselves as you preserve, protect, and promote our valued cultural objects and…
Museums face tough decisions in determining how best to invest their limited resources in digital strategy. The pace of digital change, and the availability of…
