From Numbers to Narratives: Qualitative Testing of Museum Websites with Heatmaps & Small-Sample Reviews
In part one in our series on UX testing in the museum environment, we showed why traditional A/B testing rarely ...
In part one in our series on UX testing in the museum environment, we showed why traditional A/B testing rarely ...
After the last article’s reality check, that statistical UX tests crumble when you have only a few thousand pageviews per ...
In our introductory article on UX testing for museum websites we revealed why standard data driven A/B testing is impractical ...
The Low‑Traffic Dilemma Museum web teams often aspire to use standard UX A/B testing methods to improve their websites. However, ...
In 1995, if you wanted to update your museum’s website, you needed to know how to write HTML by hand, ...
Keeping a museum’s digital presence vibrant and engaging is no small task. With so many stories to share—from exhibitions and ...
Choosing the wrong transactional platform for your museum can have serious consequences. Museums rely heavily on critical transactional systems for ...
Effective websites strategically nudge visitors toward predetermined actions. On museum websites, this typically includes purchasing tickets, making a donation, signing ...
Believe it or not, there’s an upside to garage fires. Last Spring, a refrigerator in our garage caught fire. Fortunately, ...
The most enjoyable presidential debate I ever watched was between two candidates who had been dead for nearly two hundred ...
