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Category: Tools and Techniques

Strategy

What WCAG Accessibility Levels Actually Mean for Museums

In our first article in this series on website accessibility for museums, we focused on a deceptively simple question: can ...

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Tools and Techniques

Meaningful Accessibility for Museum Websites

One of the persistent challenges of museum website accessibility is that they have to serve “humans” in the broadest sense. ...

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Strategy

From Numbers to Narratives: Qualitative Testing of Museum Websites with Heatmaps & Small-Sample Reviews

In part one in our series on UX testing in the museum environment, we showed why traditional A/B testing rarely ...

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Strategy

Measure What Matters: A Lean GA4 Toolkit for Museum Websites

After the last article’s reality check, that statistical UX tests crumble when you have only a few thousand pageviews per ...

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Tools and Techniques

Museum Website Testing: Zero In on What Really Matters

In our introductory article on UX testing for museum websites we revealed why standard data driven A/B testing is impractical ...

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Strategy

Why Classic UX Testing Fails Most Museum Sites

The Low‑Traffic Dilemma Museum web teams often aspire to use standard UX A/B testing methods to improve their websites. However, ...

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Platforms & Plugins

How Museum Websites Evolved—and Why 2025 Is the Best Time to Finally Fix Yours

In 1995, if you wanted to update your museum’s website, you needed to know how to write HTML by hand, ...

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Platforms & Plugins

How AI Can Transform Museum Content Strategy

Keeping a museum’s digital presence vibrant and engaging is no small task. With so many stories to share—from exhibitions and ...

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Platforms & Plugins

Best Ticketing/Transaction Platforms for Museum Website Integration

Choosing the wrong transactional platform for your museum can have serious consequences.  Museums rely heavily on critical transactional systems for ...

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Strategy

Advanced, Dynamic CTAs for Museums

Effective websites strategically nudge visitors toward predetermined actions. On museum websites, this typically includes purchasing tickets, making a donation, signing ...

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