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Category: Strategy

Strategy

Museums & AI: Unleashing a World of Possibilities

Museums have more stories than they have the time or resources to tell them. They live in collection records, photographs, ...

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Platforms & Plugins

Museum Transaction Platforms, Two Years Later

When we first reviewed museum transaction platforms, our focus was narrow by design: how well do these systems support the ...

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Strategy

Museum Website Accessibility and Legal Risk

What the law actually requires, what lawsuits really look like, and how museums can respond without panic At some point ...

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Strategy

What WCAG Accessibility Levels Actually Mean for Museums

In our first article in this series on website accessibility for museums, we focused on a deceptively simple question: can ...

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Strategy

Testing During Museum Website Redesigns: Zero‑Traffic Prototypes & Post‑Launch Flexibility

The first four parts of this series uncovered a pragmatic path for museums: (1) accept that low per-page traffic limits ...

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Strategy

From Numbers to Narratives: Qualitative Testing of Museum Websites with Heatmaps & Small-Sample Reviews

In part one in our series on UX testing in the museum environment, we showed why traditional A/B testing rarely ...

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Strategy

Measure What Matters: A Lean GA4 Toolkit for Museum Websites

After the last article’s reality check, that statistical UX tests crumble when you have only a few thousand pageviews per ...

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Strategy

Why Classic UX Testing Fails Most Museum Sites

The Low‑Traffic Dilemma Museum web teams often aspire to use standard UX A/B testing methods to improve their websites. However, ...

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Platforms & Plugins

How AI Can Transform Museum Content Strategy

Keeping a museum’s digital presence vibrant and engaging is no small task. With so many stories to share—from exhibitions and ...

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Strategy

Related Content: The Key to Deep Dive Experiences

Every day as you browse the web, the websites you visit dynamically recommend content based on their best guesses about ...

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