Promoting Museum Membership: Best Practices
When promoting museum memberships be sure to consider the differences between transaction-motivated members and mission-motivated members.
Category: Strategy
Leveraging Museum Staff to Add Value (and a Personal Touch) to Your Website
Creating good website content is a team effort. On the technical and artistic end, developers and designers take the ideas …
Educator Resources: Creating Content
In our last article, we explored ways museums organize educator content. We considered how, in thesame way that a museum …
Educator Resources: Organizing Content
Drive up to any museum at mid morning or early afternoon, and you will probably see a collection of school …
The Art of Classifying Museum Website Content
Museums are all about classification. The rise of the modern museum was highly influenced by the uber classifier himself, Francis …
The Essential Ingredient of Support
No matter how you slice it, museum websites are complex technological systems. Today’s website platforms offer amazing capabilities such as …
Organizing Your Museum’s Event Calendar
Our previous article Anatomy of Museum Information Architecture analyzed some of the challenges of organizing content rich websites. Because museum …
People Don’t Read on the Web, and other Fallacies
It is often said that “people don’t read on the web.” Not true. You’re reading these words after all. What …
Using Yoast SEO to Improve Museum Search Engine Performance
We’ve written previously about Search Engine Optimization (SEO) for museums. We’ve also produced a video about the “long-tail” effect and …
New Times, Different Membership
When museums had to close during the COVID-19 pandemic, many found new and innovative ways to keep their missions alive …
