Category: Strategy

When museums had to close during the COVID-19 pandemic, many found new and innovative ways to keep their missions alive …

During the COVID-19 shutdowns, museums scrambled to find ways to continue their missions while physical access to their collections, resources, …

When we work with museums to build new websites or optimize their existing web content, we like to kick off …

You might be surprised if you knew how often your museum’s website delivers impactful experiences to visitors all over the …

As I’ve noted in a previous article, there are an astounding amount of inactive museum blogs out there. My colleagues …

Every so often I’m in line checking out at the grocery store when the cashier asks, “would you like to …

In preparation for a report we’re putting together on museums’ digital technologies, I scoured over 1,300 museum websites, asking each …

A website is a powerful marketing tool. It can be equipped with sophisticated marketing systems designed to convert visitors into …

FROM Back in December, my colleague Eric Holter asked in his monthly newsletter if a museum’s blog really matters. (Spoiler: …

For many museums, one substantial type of essential work that is often repurposed in some form on the website is …