Testing During Museum Website Redesigns: Zero‑Traffic Prototypes & Post‑Launch Flexibility
The first four parts of this series uncovered a pragmatic path for museums: (1) accept that low per-page traffic limits ...
The first four parts of this series uncovered a pragmatic path for museums: (1) accept that low per-page traffic limits ...
In part one in our series on UX testing in the museum environment, we showed why traditional A/B testing rarely ...
After the last article’s reality check, that statistical UX tests crumble when you have only a few thousand pageviews per ...
The Low‑Traffic Dilemma Museum web teams often aspire to use standard UX A/B testing methods to improve their websites. However, ...
Keeping a museum’s digital presence vibrant and engaging is no small task. With so many stories to share—from exhibitions and ...
Every day as you browse the web, the websites you visit dynamically recommend content based on their best guesses about ...
Effective websites strategically nudge visitors toward predetermined actions. On museum websites, this typically includes purchasing tickets, making a donation, signing ...
Don’t present non-mutually-exclusive categories. Don't force selections between “Workshops,” “Educators,” “Free,” and “Weekend Events.”
Browsing a website has a lot in common with setting foot in a museum, especially when it comes to navigation. ...
A visitor to a content-rich museum website, like a customer at a bookstore, can easily spend long periods of time ...
