Using Yoast SEO to Improve Museum Search Engine Performance
We’ve written previously about Search Engine Optimization (SEO) for museums. We’ve also produced a video about the “long-tail” effect and …
Category: Strategy
New Times, Different Membership
When museums had to close during the COVID-19 pandemic, many found new and innovative ways to keep their missions alive …
Barriers to Monetizing Your Museum During a Shutdown
During the COVID-19 shutdowns, museums scrambled to find ways to continue their missions while physical access to their collections, resources, …
Making Content Strategy a Habit
When we work with museums to build new websites or optimize their existing web content, we like to kick off …
Strategic Serendipity
You might be surprised if you knew how often your museum’s website delivers impactful experiences to visitors all over the …
An Editorial Calendar for Museum Blogs
As I’ve noted in a previous article, there are an astounding amount of inactive museum blogs out there. My colleagues …
Taking the Step Toward Micro-donations
Every so often I’m in line checking out at the grocery store when the cashier asks, “would you like to …
Blogs Need a New Name.
In preparation for a report we’re putting together on museums’ digital technologies, I scoured over 1,300 museum websites, asking each …
The Marketing-Driven Museum Website
A website is a powerful marketing tool. It can be equipped with sophisticated marketing systems designed to convert visitors into …
Four Attributes of the Best Museum Blogs
FROM Back in December, my colleague Eric Holter asked in his monthly newsletter if a museum’s blog really matters. (Spoiler: …
