Category: Strategy

Exemplars

Promoting Museum Membership: Best Practices

When promoting museum memberships be sure to consider the differences between transaction-motivated members and mission-motivated members.

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Strategy

Leveraging Museum Staff to Add Value (and a Personal Touch) to Your Website

Creating good website content is a team effort. On the technical and artistic end, developers and designers take the ideas …

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Child taking notes at museum display
Exemplars

Educator Resources: Creating Content

In our last article, we explored ways museums organize educator content. We considered how, in thesame way that a museum …

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Exemplars

Educator Resources: Organizing Content

Drive up to any museum at mid morning or early afternoon, and you will probably see a collection of school …

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Strategy

The Art of Classifying Museum Website Content

Museums are all about classification. The rise of the modern museum was highly influenced by the uber classifier himself, Francis …

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Strategy

The Essential Ingredient of Support

No matter how you slice it, museum websites are complex technological systems. Today’s website platforms offer amazing capabilities such as …

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Strategy

Organizing Your Museum’s Event Calendar

Our previous article Anatomy of Museum Information Architecture analyzed some of the challenges of organizing content rich websites. Because museum …

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Strategy

People Don’t Read on the Web, and other Fallacies

It is often said that “people don’t read on the web.” Not true. You’re reading these words after all. What …

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Platforms & Plugins

Using Yoast SEO to Improve Museum Search Engine Performance

We’ve written previously about Search Engine Optimization (SEO) for museums. We’ve also produced a video about the “long-tail” effect and …

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Strategy

New Times, Different Membership

When museums had to close during the COVID-19 pandemic, many found new and innovative ways to keep their missions alive …

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