Category: Strategy

Strategy

The Art of Classifying Museum Website Content

Museums are all about classification. The rise of the modern museum was highly influenced by the uber classifier himself, Francis …

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Strategy

The Essential Ingredient of Support

No matter how you slice it, museum websites are complex technological systems. Today’s website platforms offer amazing capabilities such as …

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Strategy

Organizing Your Museum’s Event Calendar

Our previous article Anatomy of Museum Information Architecture analyzed some of the challenges of organizing content rich websites. Because museum …

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Strategy

People Don’t Read on the Web, and other Fallacies

It is often said that “people don’t read on the web.” Not true. You’re reading these words after all. What …

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Platforms & Plugins

Using Yoast SEO to Improve Museum Search Engine Performance

We’ve written previously about Search Engine Optimization (SEO) for museums. We’ve also produced a video about the “long-tail” effect and …

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Strategy

New Times, Different Membership

When museums had to close during the COVID-19 pandemic, many found new and innovative ways to keep their missions alive …

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Strategy

Barriers to Monetizing Your Museum During a Shutdown

During the COVID-19 shutdowns, museums scrambled to find ways to continue their missions while physical access to their collections, resources, …

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Strategy

Making Content Strategy a Habit

When we work with museums to build new websites or optimize their existing web content, we like to kick off …

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Strategy

Strategic Serendipity

You might be surprised if you knew how often your museum’s website delivers impactful experiences to visitors all over the …

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Strategy

An Editorial Calendar for Museum Blogs

As I’ve noted in a previous article, there are an astounding amount of inactive museum blogs out there. My colleagues …

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