Category: Strategy

New Times, Different Membership

When museums had to close during the COVID-19 pandemic, many found new and innovative ways to keep their missions alive …

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Barriers to Monetizing Your Museum During a Shutdown

During the COVID-19 shutdowns, museums scrambled to find ways to continue their missions while physical access to their collections, resources, …

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Making Content Strategy a Habit

When we work with museums to build new websites or optimize their existing web content, we like to kick off …

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Strategic Serendipity

You might be surprised if you knew how often your museum’s website delivers impactful experiences to visitors all over the …

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An Editorial Calendar for Museum Blogs

As I’ve noted in a previous article, there are an astounding amount of inactive museum blogs out there. My colleagues …

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Taking the Step Toward Micro-donations

Every so often I’m in line checking out at the grocery store when the cashier asks, “would you like to …

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Blogs Need a New Name.

In preparation for a report we’re putting together on museums’ digital technologies, I scoured over 1,300 museum websites, asking each …

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The Marketing-Driven Museum Website

A website is a powerful marketing tool. It can be equipped with sophisticated marketing systems designed to convert visitors into …

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Four Attributes of the Best Museum Blogs

FROM Back in December, my colleague Eric Holter asked in his monthly newsletter if a museum’s blog really matters. (Spoiler: …

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Beyond the Catalogue: Presenting Engaging Exhibition Pages Online

For many museums, one substantial type of essential work that is often repurposed in some form on the website is …

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