Logical Facets and Filters for Museum Events Calendars
Don’t present non-mutually-exclusive categories. Don’t force selections between “Workshops,” “Educators,” “Free,” and “Weekend Events.”
Category: Strategy
Curating for Clarity: Skim, Swim, Dive Techniques for Museum Websites
Browsing a website has a lot in common with setting foot in a museum, especially when it comes to navigation. …
Calling Visitors to Action on Museum Websites
A visitor to a content-rich museum website, like a customer at a bookstore, can easily spend long periods of time …
Is AI the New Frontier of “Edutainment” for Museums?
The most enjoyable presidential debate I ever watched was between two candidates who had been dead for nearly two hundred …
From the Bake Sale to the Internet:
How WordPress Is Revolutionizing Online Giving
In Beyond the Bake Sale: Fundraising for Local History Organizations, fundraising expert Jamie Simek has written a practical and thorough …
Promoting Museum Membership: Best Practices
When promoting museum memberships be sure to consider the differences between transaction-motivated members and mission-motivated members.
Leveraging Museum Staff to Add Value (and a Personal Touch) to Your Website
Creating good website content is a team effort. On the technical and artistic end, developers and designers take the ideas …
Educator Resources: Creating Content
In our last article, we explored ways museums organize educator content. We considered how, in thesame way that a museum …
Educator Resources: Organizing Content
Drive up to any museum at mid morning or early afternoon, and you will probably see a collection of school …
The Art of Classifying Museum Website Content
Museums are all about classification. The rise of the modern museum was highly influenced by the uber classifier himself, Francis …
