INSIGHT: On Art & History Websites
INSIGHT articles explore the complex challenges facing museums, archives, and galleries in their efforts to promote the value of art and history to their constituents and clientele.
Featured INSIGHT Articles:
Are Accessibility Plugins Enough for Museum Websites?
What actually improves accessibility on museum websites, and what does not In the first article in this series, we focused...
What WCAG Accessibility Levels Actually Mean for Museums
In our first article in this series on website accessibility for museums, we focused on a deceptively simple question: can...
Meaningful Accessibility for Museum Websites
One of the persistent challenges of museum website accessibility is that they have to serve “humans” in the broadest sense....
Testing During Museum Website Redesigns: Zero‑Traffic Prototypes & Post‑Launch Flexibility
The first four parts of this series uncovered a pragmatic path for museums: (1) accept that low per-page traffic limits...
From Numbers to Narratives: Qualitative Testing of Museum Websites with Heatmaps & Small-Sample Reviews
In part one in our series on UX testing in the museum environment, we showed why traditional A/B testing rarely...
Measure What Matters: A Lean GA4 Toolkit for Museum Websites
After the last article's reality check, that statistical UX tests crumble when you have only a few thousand pageviews per...
