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Here are some of our recent articles. We’d love to hear your comments or suggestions!

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Museum Website Accessibility and Legal Risk

What the law actually requires, what lawsuits really look like, and how museums can respond without panic At...
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Are Accessibility Plugins Enough for Museum Websites?

What actually improves accessibility on museum websites, and what does not In the first article in this series,...
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What WCAG Accessibility Levels Actually Mean for Museums

In our first article in this series on website accessibility for museums, we focused on a deceptively simple...
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Meaningful Accessibility for Museum Websites

One of the persistent challenges of museum website accessibility is that they have to serve “humans” in the...
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Testing During Museum Website Redesigns: Zero‑Traffic Prototypes & Post‑Launch Flexibility

The first four parts of this series uncovered a pragmatic path for museums: (1) accept that low per-page...
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From Numbers to Narratives: Qualitative Testing of Museum Websites with Heatmaps & Small-Sample Reviews

In part one in our series on UX testing in the museum environment, we showed why traditional A/B...
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Measure What Matters: A Lean GA4 Toolkit for Museum Websites

After the last article's reality check, that statistical UX tests crumble when you have only a few thousand...
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Museum Website Testing: Zero In on What Really Matters

In our introductory article on UX testing for museum websites we revealed why standard data driven A/B testing...
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Why Classic UX Testing Fails Most Museum Sites

The Low‑Traffic Dilemma Museum web teams often aspire to use standard UX A/B testing methods to improve their...
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