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Here are some of our recent articles. We’d love to hear your comments or suggestions!

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Advanced, Dynamic CTAs for Museums

Effective websites strategically nudge visitors toward predetermined actions. On museum websites, this typically includes purchasing tickets, making a...
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Logical Facets and Filters for Museum Events Calendars

It’s a lazy Sunday afternoon, and you’ve decided it’s a perfect day to spend an hour or two...
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Keeping Your Museum’s WordPress Site Clutter-Free

Believe it or not, there’s an upside to garage fires. Last Spring, a refrigerator in our garage caught...
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18+ Holiday Gift Ideas for Museum Lovers

The holidays are here, and museums are some of the best places to find unique gifts for loved...
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Curating for Clarity: Skim, Swim, Dive Techniques for Museum Websites

Browsing a website has a lot in common with setting foot in a museum, especially when it comes...
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Calling Visitors to Action on Museum Websites

A visitor to a content-rich museum website, like a customer at a bookstore, can easily spend long periods...
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Is AI the New Frontier of “Edutainment” for Museums?

The most enjoyable presidential debate I ever watched was between two candidates who had been dead for nearly...
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From the Bake Sale to the Internet:
How WordPress Is Revolutionizing Online Giving

In Beyond the Bake Sale: Fundraising for Local History Organizations, fundraising expert Jamie Simek has written a practical...
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What Did Museum Websites Look Like in the ’90s? (…and What Can We Learn from Them Today?)

In its December 1995 issue, Art in America ran a cover story about a new technology that was...
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