INSIGHT: On Art & History Websites
INSIGHT articles explore the complex challenges facing museums, archives, and galleries in their efforts to promote the value of art and history to their constituents and clientele.
Featured INSIGHT Articles:
Testing During Museum Website Redesigns: Zero‑Traffic Prototypes & Post‑Launch Flexibility
The first four parts of this series uncovered a pragmatic path for museums: (1) accept that low per-page traffic limits...
From Numbers to Narratives: Qualitative Testing of Museum Websites with Heatmaps & Small-Sample Reviews
In part one in our series on UX testing in the museum environment, we showed why traditional A/B testing rarely...
Measure What Matters: A Lean GA4 Toolkit for Museum Websites
After the last article's reality check, that statistical UX tests crumble when you have only a few thousand pageviews per...
Museum Website Testing: Zero In on What Really Matters
In our introductory article on UX testing for museum websites we revealed why standard data driven A/B testing is impractical...
Why Classic UX Testing Fails Most Museum Sites
The Low‑Traffic Dilemma Museum web teams often aspire to use standard UX A/B testing methods to improve their websites. However,...
How Museum Websites Evolved—and Why 2025 Is the Best Time to Finally Fix Yours
In 1995, if you wanted to update your museum’s website, you needed to know how to write HTML by hand,...
