INSIGHT: On Art & History Websites
INSIGHT articles explore the complex challenges facing museums, archives, and galleries in their efforts to promote the value of art and history to their constituents and clientele.
Featured INSIGHT Articles:
How Museum Websites Evolved—and Why 2025 Is the Best Time to Finally Fix Yours
In 1995, if you wanted to update your museum’s website, you needed to know how to write HTML by hand,...
How AI Can Transform Museum Content Strategy
Keeping a museum’s digital presence vibrant and engaging is no small task. With so many stories to share—from exhibitions and...
Best Ticketing/Transaction Platforms for Museum Website Integration
Choosing the wrong transactional platform for your museum can have serious consequences. Museums rely heavily on critical transactional systems for...
Related Content: The Key to Deep Dive Experiences
Every day as you browse the web, the websites you visit dynamically recommend content based on their best guesses about...
Advanced, Dynamic CTAs for Museums
Effective websites strategically nudge visitors toward predetermined actions. On museum websites, this typically includes purchasing tickets, making a donation, signing...
Logical Facets and Filters for Museum Events Calendars
It’s a lazy Sunday afternoon, and you’ve decided it’s a perfect day to spend an hour or two browsing around...
