INSIGHT: On Art & History Websites
Keeping a museum’s digital presence vibrant and engaging is no small task. With so many stories to share—from exhibitions and collections to educational programs and…
[Note: This article was updated in August 2026] Choosing the wrong transactional platform for your museum can have serious consequences. Museums rely heavily on critical…
Every day as you browse the web, the websites you visit dynamically recommend content based on their best guesses about what you might be interested…
Effective websites strategically nudge visitors toward predetermined actions. On museum websites, this typically includes purchasing tickets, making a donation, signing up for a newsletter, or…
Believe it or not, there’s an upside to garage fires. Last Spring, a refrigerator in our garage caught fire. Fortunately, I was able to put…
The holidays are here, and museums are some of the best places to find unique gifts for loved ones. Purchasing a gift from a museum…
Browsing a website has a lot in common with setting foot in a museum, especially when it comes to navigation. While one museum visitor may…
A visitor to a content-rich museum website, like a customer at a bookstore, can easily spend long periods of time simply browsing around. For the…
The most enjoyable presidential debate I ever watched was between two candidates who had been dead for nearly two hundred years: John Adams and Thomas…
In Beyond the Bake Sale: Fundraising for Local History Organizations, fundraising expert Jamie Simek has written a practical and thorough guide designed to help small…
In its December 1995 issue, Art in America ran a cover story about a new technology that was beginning to transform the world of museums:…
