The Art of Classifying Museum Website Content
Museums are all about classification. The rise of the modern museum was highly influenced by the uber classifier himself, Francis …
Category: Strategy
The Essential Ingredient of Support
No matter how you slice it, museum websites are complex technological systems. Today’s website platforms offer amazing capabilities such as …
Organizing Your Museum’s Event Calendar
Our previous article Anatomy of Museum Information Architecture analyzed some of the challenges of organizing content rich websites. Because museum …
People Don’t Read on the Web, and other Fallacies
It is often said that “people don’t read on the web.” Not true. You’re reading these words after all. What …
Using Yoast SEO to Improve Museum Search Engine Performance
We’ve written previously about Search Engine Optimization (SEO) for museums. We’ve also produced a video about the “long-tail” effect and …
New Times, Different Membership
When museums had to close during the COVID-19 pandemic, many found new and innovative ways to keep their missions alive …
Barriers to Monetizing Your Museum During a Shutdown
During the COVID-19 shutdowns, museums scrambled to find ways to continue their missions while physical access to their collections, resources, …
Making Content Strategy a Habit
When we work with museums to build new websites or optimize their existing web content, we like to kick off …
Strategic Serendipity
You might be surprised if you knew how often your museum’s website delivers impactful experiences to visitors all over the …
An Editorial Calendar for Museum Blogs
As I’ve noted in a previous article, there are an astounding amount of inactive museum blogs out there. My colleagues …
