The Visual Display of Museum Impact
All museums aim to make an impact. Many resources are poured into preserving, protecting, and promoting a museum’s collections, programs, …
Author: Eric Holter
3 1/2 New Ways to Think About Online Fundraising
Your museum puts a lot of thought into how to communicate with donors through traditional means, like donation boxes in …
MuS.E.O. Search Engine 101 for Museums
It’s probably not an overstatement to say that search engines have entirely changed the modern world. I recently made an …
Your Museum’s Long Tail: Content that Extends Your Mission’s Reach
a curious thing happens when you make an effort to add more and more content to your museum’s long tail. The tail grows longer and longer, and over time, when you tally the views from the multitude of niche pages, the total will dwarf the traffic of the few pages at the head.
Museums and Big Data. Is It Worth It?
Warning: Contrarian point of view ahead. Proceed at your own risk. We live in an era of big data. Everything …
Should your Museum Partner with Google Arts and Culture?
It came as no surprise to me that the small conference room was already packed ten minutes before “Recent Collaborations, …
A Content Strategy eBook for Museums
A content strategy for museum websites should be simple, but it’s by no means easy. You have no shortage of …
Museum Social Media Success Stories
Museums are finding innovative ways to use social media and to create fun and meaningful content. Perhaps the best example …
Museums in the Era of Micro-Philanthropy
Did you ever wonder where museums came from? Who enabled such vast collections of treasures – artistic, historic, and scientific …
Does A Museum’s Blog Matter?
Why is it that, when it comes to actively using a blog, most museums seem to have concluded that “The …
