Tag: content strategy

Strategy

New Times, Different Membership

When museums had to close during the COVID-19 pandemic, many found new and innovative ways to keep their missions alive …

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Strategy

Making Content Strategy a Habit

When we work with museums to build new websites or optimize their existing web content, we like to kick off …

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Strategy

An Editorial Calendar for Museum Blogs

As I’ve noted in a previous article, there are an astounding amount of inactive museum blogs out there. My colleagues …

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Exemplars

Four Attributes of the Best Museum Blogs

FROM Back in December, my colleague Eric Holter asked in his monthly newsletter if a museum’s blog really matters. (Spoiler: …

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Exemplars

Beyond the Catalogue: Presenting Engaging Exhibition Pages Online

For many museums, one substantial type of essential work that is often repurposed in some form on the website is …

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Strategy

Your Museum’s Long Tail: Content that Extends Your Mission’s Reach

a curious thing happens when you make an effort to add more and more content to your museum’s long tail. The tail grows longer and longer, and over time, when you tally the views from the multitude of niche pages, the total will dwarf the traffic of the few pages at the head.

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Strategy

A Content Strategy eBook for Museums

A content strategy for museum websites should be simple, but it’s by no means easy. You have no shortage of …

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