Making Content Strategy a Habit
When we work with museums to build new websites or optimize their existing web content, we like to kick off …
When we work with museums to build new websites or optimize their existing web content, we like to kick off …
As I’ve noted in a previous article, there are an astounding amount of inactive museum blogs out there. My colleagues …
FROM Back in December, my colleague Eric Holter asked in his monthly newsletter if a museum’s blog really matters. (Spoiler: …
a curious thing happens when you make an effort to add more and more content to your museum’s long tail. The tail grows longer and longer, and over time, when you tally the views from the multitude of niche pages, the total will dwarf the traffic of the few pages at the head.
A content strategy for museum websites should be simple, but it’s by no means easy. You have no shortage of …
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