Making Content Strategy a Habit
When we work with museums to build new websites or optimize their existing web content, we like to kick off …
Tag: content strategy
An Editorial Calendar for Museum Blogs
As I’ve noted in a previous article, there are an astounding amount of inactive museum blogs out there. My colleagues …
Four Attributes of the Best Museum Blogs
FROM Back in December, my colleague Eric Holter asked in his monthly newsletter if a museum’s blog really matters. (Spoiler: …
Your Museum’s Long Tail: Content that Extends Your Mission’s Reach
a curious thing happens when you make an effort to add more and more content to your museum’s long tail. The tail grows longer and longer, and over time, when you tally the views from the multitude of niche pages, the total will dwarf the traffic of the few pages at the head.
A Content Strategy eBook for Museums
A content strategy for museum websites should be simple, but it’s by no means easy. You have no shortage of …
