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Category: Strategy

Strategy

Does A Museum’s Blog Matter?

Why is it that, when it comes to actively using a blog, most museums seem to have concluded that “The ...

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Strategy

How to Craft a Museum Content Strategy

Last month we evaluated the struggle many museums have in articulating a cohesive digital content strategy. We suggested that one ...

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Strategy

Why Museums Struggle with Content Strategy

Last month, I wrote about how the technical barriers that have limited the ways museums can produce compelling stories with ...

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Platforms & Plugins

Preparing Your Museum for Technological Breakthrough

It’s time for museums to start thinking hard about how they will take advantage of the rich media and layered ...

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Strategy

Measuring the Impact of Museum Websites

There is no question that the web has made it possible for museums to radically extend the reach of their ...

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Strategy

Reviving the Honorable Duty of Museum Donors

I love history. And I love how museums enable us to make deeper connections with our past. And so, as ...

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Strategy

Cultivating Curatorial Contributions for Online Museum Memberships

One of the greatest challenges a digital strategist for museums faces is aligning the museum’s overarching mission with its core ...

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Strategy

Websites as Tools for Museum Education

Education has a central role in fulfilling the mission of a museum. When looking at the navigation menu of a ...

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Strategy

Motivating Donations Into Your Museum’s “Digital Donation Box”

Museums are profoundly generous, giving institutions. Behind the scenes, you continually give of yourselves as you preserve, protect, and promote ...

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Strategy

Aligning Museum Digital Strategy with Mission

Museums face tough decisions in determining how best to invest their limited resources in digital strategy. The pace of digital ...

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