Taking the Step Toward Micro-donations
Every so often I’m in line checking out at the grocery store when the cashier asks, “would you like to …
Category: Strategy
Blogs Need a New Name.
In preparation for a report we’re putting together on museums’ digital technologies, I scoured over 1,300 museum websites, asking each …
The Marketing-Driven Museum Website
A website is a powerful marketing tool. It can be equipped with sophisticated marketing systems designed to convert visitors into …
Four Attributes of the Best Museum Blogs
FROM Back in December, my colleague Eric Holter asked in his monthly newsletter if a museum’s blog really matters. (Spoiler: …
Beyond the Catalogue: Presenting Engaging Exhibition Pages Online
For many museums, one substantial type of essential work that is often repurposed in some form on the website is …
The Future of Museum Software
When contemplating the future of museum software, just consider how radically all software has changed in just the past decade …
The Demand for DAMS
Back in the day when production assets actually took up physical space, keeping track of these materials was a bulky …
3 1/2 New Ways to Think About Online Fundraising
Your museum puts a lot of thought into how to communicate with donors through traditional means, like donation boxes in …
MuS.E.O. Search Engine 101 for Museums
It’s probably not an overstatement to say that search engines have entirely changed the modern world. I recently made an …
Your Museum’s Long Tail: Content that Extends Your Mission’s Reach
a curious thing happens when you make an effort to add more and more content to your museum’s long tail. The tail grows longer and longer, and over time, when you tally the views from the multitude of niche pages, the total will dwarf the traffic of the few pages at the head.
