People Don’t Read on the Web, and other Fallacies
It is often said that “people don’t read on the web.” Not true. You’re reading these words after all. What ...
It is often said that “people don’t read on the web.” Not true. You’re reading these words after all. What ...
We’ve written previously about Search Engine Optimization (SEO) for museums. We’ve also produced a video about the “long-tail” effect and ...
When museums had to close during the COVID-19 pandemic, many found new and innovative ways to keep their missions alive ...
During the COVID-19 shutdowns, museums scrambled to find ways to continue their missions while physical access to their collections, resources, ...
When we work with museums to build new websites or optimize their existing web content, we like to kick off ...
You might be surprised if you knew how often your museum’s website delivers impactful experiences to visitors all over the ...
As I’ve noted in a previous article, there are an astounding amount of inactive museum blogs out there. My colleagues ...
Every so often I’m in line checking out at the grocery store when the cashier asks, “would you like to ...
In preparation for a report we’re putting together on museums’ digital technologies, I scoured over 1,300 museum websites, asking each ...
A website is a powerful marketing tool. It can be equipped with sophisticated marketing systems designed to convert visitors into ...
