The Brinton Museum is located on the 620-acre historic Quarter Circle A Ranch nestled just inside the curve of the Bighorn mountain range in Wyoming. The Brinton showcases an extensive collection of 19th and 20th-century Western art featuring Native American art & culture, as well as American fine and decorative art. In 2015, they expanded and built The 24,000-square-foot, eco-conscious Forrest E. Mars, Jr. Building, which houses one of the most significant Western and American Indian Art collections in the Rocky Mountain West. The new website evokes the breathtaking Wyoming views as it features information about The Brinton Museum.
url: thebrintonmuseum.org | completed: June 2015
The Brinton offers so many unique programs, events and exhibitions that in order for the Brinton team to continue to grow with the website, we needed to find a solution that would allow them to easily update and manage content. Instead of taking a rigid template-based approach to design and development that only provided preset arrangements of content, we applied our component-based approach. This route provided the Brinton team with a toolkit of elements from which custom pages can be built on the fly. We built six stylized components into the back-end of WordPress to use on their interior pages. Now the Brinton team can add a photo gallery, pull quote, biography, paragraph, image and/or CTA to give each new page variety and visual interest with just the click of a button. They are able to easily add and update content in a dynamic manner, which results in heavy-hitting interior pages that provide their users with an engaging experience.
As part of the website redesign, The Brinton Museum wanted to enhance their branding so they could visually introduce their expanded brand to the public. Through an in-person trip to The Brinton Museum, extensive Q&A and mood boards, Cuberis introduced new colors and simpler version of their logo. Our goal was to match the rich cultural experience and evolution of the museum itself.
Planning the Tour
In addition to using the map concept to make visiting The Brinton Museum a feature of tourist itineraries, we created a customizable feature on the site that allows The Brinton to “pre-fabricate” tours specifically based on what the visitor’s interests are. Tours are arranged by subject matter and include American Indian Art, History, Architecture and Western Art. Each tour is broken out by features of the museum and estimate the amount of time each tour will take. It’s a perfect way to show just how much there is to do at The Brinton Museum.
Many of the exhibitions and offerings at The Brinton Museum are seasonal. In order to capture the beauty and unique perspective each season brings, we integrated a unique panoramic visual on the homepage of the new website. The Brinton Museum can easily update the panorama using their photography of the regional landscape, a collection or an event to completely change the visual impact of the website whenever they would like.
Cuberis prides itself on building custom templates and components that allow our clients to curate content and extend pages as needed. When we build our sites we do set up safeguards in our components to ensure that formatting is always consistently applied and displayed. But the benefits of a flexible content management system also come with a liability. Clients can add content and images at will, but sometimes that fresh new site polish gets a bit dingy when clients, ahem, choose less than optimal images or component uses. Cuberis can be engaged, from time to time, to perform content audits that evaluate added content, in order to spruce things up a bit, photo-editing images, and cleaning up component use to optimize layout and freshen up the site’s content design.
Swipe to view the original “before” site.
“Working with Cuberis has been a truly amazing experience, from the initial fact-finding visit to the museum, to the mock-up presentations, and the actual building of our website and the training in its use. Everyone here at the museum is impressed by the team’s level of understanding of our needs and Cuberis’ willingness to make our ideas a reality within the dictates of our budget. Truly professional and exceptionally knowledgeable as they are, we look forward to a great future for our site as Cuberis now monitors and expands it to fit our growing needs.”
Barbara R. Schuster, Director of Development & Marketing
The Brinton Museum