Cuberis: Triangulating on Effective Museum Websites

From top-level Collection Management, DAMS, and CRM planning, down to styling Altru forms, Cuberis provides website strategies and services that help museums extend the reach and impact of their collections, programs, and resources.

While Cuberis makes its biggest impact orchestrating complete website renovations—starting with content strategy, through the design and deployment of a new website—we also provide our content strategy and marketing expertise for museums who are not currently in a website design process.

1. Design & Development

DESIGNING FOR THE CONTEXT OF MUSEUMS. Designing for museums requires deep familiarity with collection management, DAMS, and specialized ticketing, membership, and donor relationship management systems.

The design process must involve varied stakeholders from marketing, curatorial, education, advancement, and more. Adding to these challenges is the breadth of the audience for whom we must design: on-site visitors, local members, educators, scholars, donors, and the media, to name a few.

Our museum-focused design workshops, specialized user experience processes, and nuanced components help to make our design and development services meet the special needs of a museum website. LEARN MORE >

2. Content Strategy

Design is a transitive verb. Its object is content. Therefore, before undergoing a design process, it only makes sense to clarify the object through a robust content strategy. Effective museum websites start with a comprehensive evaluation and long-range plan for its content strategy. Museums are rich in content. Their collections are full of fascinating stories. But often the full value of a museum’s content is left unknown, or inaccessible.

But with a sustainable plan that helps to prioritize content production, based on an analysis of human resource capabilities, advancing the mission of your museum’s collection can become an inspiring reality. LEARN MORE >

3. Marketing Strategies

Modern website marketing tactics for museums. The commercial sector has been deploying advanced marketing strategies such as automated email and onsite re-targeting through smart calls-to-action (CTAs) in order to maximize transactional performance. But due to expansive missions and limited marketing resources, museums are not taking advantage of today’s modern website marketing capabilities. Cuberis helps improve the transactional aspects of museum websites while improving visitor engagement and advancing mission-driven support. LEARN MORE >

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Meet The Cuberis Team

CUBERIS IS A BOUTIQUE FIRM. That means you interact directly with principal talent as your project moves through each phase of strategy, design, and development. Our boutique approach is carefully coordinated with robust systems and procedures, as well as proactive communication. To ensure smooth and successful projects our Project Coordinator remains a consistent point of contact throughout projects to confirm schedules, dates, meetings, and to direct inquiries to the right resources both during and after project completion.

Eric is a long time digital and content strategist. He helps our museum clients shape mission-driven digital strategies that respect their ever-tightening operational budgets by cutting through the clamor of an ever-increasing set of digital possibilities–to find opportunities that fit both museum missions and their margins.

Eric Holter


Ray founded Cuberis in 2003. Since then he has provided creative direction to our team for all projects. Ray shapes each creative role from UX through design and development to ensure that each and every project is carefully considered–from the homepage down through the smallest details of site design.

Ray Parrish

Owner / Creative Director

Nick specializes in developing strategies that allow our clients to tell their stories and connect with their communities through meaningful content. He believes that the stories from your museum’s collections can be powerful tools that link organizational goals to audience expectations and provide value to both parties.

Nick Faber

Director of Content Strategy

As Project Coordinator, Andrea is the bridge between the Cuberis team and all client contacts. She keeps track of project schedules, directs inquiries, and writes blog posts based on the research and observations she’s made from her time spent interacting with museums and cultural institutions.

Andrea Vaughan

Project Coordinator

Robert loves transforming beautiful designs into dynamic and engaging web experiences. His background in design, management, and customer relations allows him to guide our clients through the challenging details of sophisticated museum websites–by building intuitive interfaces that make the complex simple.

Robert Povelones

Lead Developer

In addition to original primary website development, Andy works with our clients to provide proactive website support and ongoing maintenance. Andy’s attention to detail and genuine concern for website stability and accessibility enables him to provide our clients with long-term site security and usability.

Andy Marino

Lead Support Developer

Evan plays a critical supporting role in both our web development projects and ongoing maintenance. He is our go-to guy for WordPress updates and security patches. Evan’s curiosity and fearless exploration of web technology fills out our development staff with insightful solutions and best practices.

Evan Bassler