Download The Art of Marketing Art

Download the Art of Marketing Art

What can museums and galleries learn from each other as they communicate the value of art?

Websites and Strategies for Museums, Archives, and Galleries

The goals of a non-profit museum are quite different from for-profit galleries. But both museum professionals and gallerists educate, promote, and reveal to us the monetary and cultural value of art and history.

Collection-driven art and history websites are quite complex due to specialized technical, educational, and marketing requirements. That's why Cuberis offers pre-project, early-stage strategic diagnostics, and digital strategy research.

Of course, if you already have a web design and development project RFP we're ready to respond with the tactical help you need to bring your project to completion (send RFPs to eric@cuberis.com).

Early-Stage Strategic Services

Sound strategies begin with careful diagnostics. Art and history oriented digital platforms involve multiple systems integrations, and must address complex marketing and educational goals. Our early-stage diagnostic services, and digital strategy research can be used for long-term budgeting, project/RFP planning, grant applications, and directed giving programs.

Early Stage Diagnostic

  • Review of key systems (Collection Management Systems, DAMS, CRM, Ticketing, etc.).
  • Consultations with key departments.
  • Opportunities assessment based on existing website.

Digital Strategy Research

  • Review and recommendations for key systems (Gallery Managements System, DAMS, CRM, marketing platform).
  • Consultations with owners, managers, and department heads.
  • Sample roll out schedules with dependencies.
  • Opportunities assessment based on existing website.
  • Written report for use in budget, grant applications, and project planning.

Download Our eBooks

The Art of Marketing Art:

Digital Strategies for Museums and Galleries

What can museums and galleries learn from each other as they communicate the value of art?

The Art of Storytelling:

Content Strategies for Museum Websites

This 60-page handbook includes exercises, examples, and expert interviews to teach and inspire you.