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Author: Patrick Halbrook

Platforms & Plugins

How AI Can Transform Museum Content Strategy

Keeping a museum’s digital presence vibrant and engaging is no small task. With so many stories to share—from exhibitions and ...

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Strategy

Related Content: The Key to Deep Dive Experiences

Every day as you browse the web, the websites you visit dynamically recommend content based on their best guesses about ...

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Strategy

Advanced, Dynamic CTAs for Museums

Effective websites strategically nudge visitors toward predetermined actions. On museum websites, this typically includes purchasing tickets, making a donation, signing ...

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Design

Logical Facets and Filters for Museum Events Calendars

Don’t present non-mutually-exclusive categories. Don't force selections between “Workshops,” “Educators,” “Free,” and “Weekend Events.”

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Exemplars

18+ Holiday Gift Ideas for Museum Lovers

The holidays are here, and museums are some of the best places to find unique gifts for loved ones. Purchasing ...

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Exemplars

Curating for Clarity: Skim, Swim, Dive Techniques for Museum Websites

Browsing a website has a lot in common with setting foot in a museum, especially when it comes to navigation. ...

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Design

Calling Visitors to Action on Museum Websites

A visitor to a content-rich museum website, like a customer at a bookstore, can easily spend long periods of time ...

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Strategy

Is AI the New Frontier of “Edutainment” for Museums?

The most enjoyable presidential debate I ever watched was between two candidates who had been dead for nearly two hundred ...

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Platforms & Plugins

From the Bake Sale to the Internet:
How WordPress Is Revolutionizing Online Giving

In Beyond the Bake Sale: Fundraising for Local History Organizations, fundraising expert Jamie Simek has written a practical and thorough ...

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Design

What Did Museum Websites Look Like in the ’90s? (…and What Can We Learn from Them Today?)

In its December 1995 issue, Art in America ran a cover story about a new technology that was beginning to ...

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