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Author: Patrick Halbrook

Strategy

Advanced, Dynamic CTAs for Museums

Effective websites strategically nudge visitors toward predetermined actions. On museum websites, this typically includes purchasing tickets, making a donation, signing …

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Design

Logical Facets and Filters for Museum Events Calendars

Don’t present non-mutually-exclusive categories. Don’t force selections between “Workshops,” “Educators,” “Free,” and “Weekend Events.”

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Exemplars

18+ Holiday Gift Ideas for Museum Lovers

The holidays are here, and museums are some of the best places to find unique gifts for loved ones. Purchasing …

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Exemplars

Curating for Clarity: Skim, Swim, Dive Techniques for Museum Websites

Browsing a website has a lot in common with setting foot in a museum, especially when it comes to navigation. …

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Design

Calling Visitors to Action on Museum Websites

A visitor to a content-rich museum website, like a customer at a bookstore, can easily spend long periods of time …

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Strategy

Is AI the New Frontier of “Edutainment” for Museums?

The most enjoyable presidential debate I ever watched was between two candidates who had been dead for nearly two hundred …

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Platforms & Plugins

From the Bake Sale to the Internet:
How WordPress Is Revolutionizing Online Giving

In Beyond the Bake Sale: Fundraising for Local History Organizations, fundraising expert Jamie Simek has written a practical and thorough …

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Design

What Did Museum Websites Look Like in the ’90s? (…and What Can We Learn from Them Today?)

In its December 1995 issue, Art in America ran a cover story about a new technology that was beginning to …

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Exemplars

Promoting Museum Membership: Best Practices

When promoting museum memberships be sure to consider the differences between transaction-motivated members and mission-motivated members.

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Strategy

Leveraging Museum Staff to Add Value (and a Personal Touch) to Your Website

Creating good website content is a team effort. On the technical and artistic end, developers and designers take the ideas …

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