Search Results for: content strategy

Download The Art of Content Strategy

Download the Art of Storytelling As a museum, you have no shortage of fascinating stories to share on your website. …

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Strategy

Making Content Strategy a Habit

When we work with museums to build new websites or optimize their existing web content, we like to kick off …

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Strategy

A Content Strategy eBook for Museums

A content strategy for museum websites should be simple, but it’s by no means easy. You have no shortage of …

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Strategy

How to Craft a Museum Content Strategy

Last month we evaluated the struggle many museums have in articulating a cohesive digital content strategy. We suggested that one …

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Strategy

Why Museums Struggle with Content Strategy

Last month, I wrote about how the technical barriers that have limited the ways museums can produce compelling stories with …

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Tools and Techniques

Best WordPress Content Management Efficiency Tool for Museums

I spend the better part of my days in WordPress, building prototypes, structuring content, and architecting the arrangement of museum …

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Strategy

Your Museum’s Long Tail: Content that Extends Your Mission’s Reach

a curious thing happens when you make an effort to add more and more content to your museum’s long tail. The tail grows longer and longer, and over time, when you tally the views from the multitude of niche pages, the total will dwarf the traffic of the few pages at the head.

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Strategy

Aligning Museum Digital Strategy with Mission

Museums face tough decisions in determining how best to invest their limited resources in digital strategy. The pace of digital …

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Michigan History Center

Formerly called Seeking Michigan, Michiganology is the online platform for the Michigan History Center, located in Lansing, Michigan. The Michigan …

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Saint Louis Art Museum

Founded in 1879, Saint Louis Art Museum (SLAM) is located on the site of the 1904 World’s Fair, utilizing one …

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