Why WordPress as a Content Management System (CMS)?

Written by | August 1, 2014 | Posted in Process

Why WordPress? This is a question we get a lot. We’re WordPress advocates for a number of reasons, and that’s because the list of benefits of WordPress is quite extensive for both users and developers.

And we aren’t the only folks who use WordPress. Universities and colleges use WordPress to power their websites. So do musicians, tech companies, and government offices. The list goes on and on.

Before I get into specific reasons we often recommend WordPress, I want to note that WordPress is just like any other platform in that it serves as a foundation that allows you to expand sites extensively over time using plugins. (Take a look at Alisa’s list of our top 10 favorite WordPress plugins). That means your WordPress site can be continuously be updated and customized to meet your organization’s needs. But let’s talk about more specific reasons we recommend using WordPress.

WordPress is an open-source platform.

“Open source” means free – free of cost and the restraints of proprietary software. “Open source” also refers to the public, collaborative manner in which WordPress is built and supported, which allows issues to be resolved very quickly.

WordPress, at its core, is a content management system (CMS).

This has kinda been one of those “catch-22” things for WordPress as most people only associate it with its blogging capabilities. But the great thing about having a CMS as the foundation for your website is the very easy, straightforward ability for people with no web knowledge to go in and make updates. Seriously, website updates are as simple as filling in forms. And because you’re able to customize the backend, there’s no confusion about what content goes where in order to appear correctly on your live site. It doesn’t get much easier.

Furthermore, as a CMS, WordPress is database-friendly, allowing information stored in databases to be queried by WordPress to deliver dynamic content to your users.

WordPress is search-engine friendly.

SEO is kind of a big deal. Out of the box, WordPress is developed with online search in mind. Folks at Google have noted that WordPress takes care of much of the heavy lifting when it comes to the mechanics of SEO.

What have we done with WordPress?

We’ve built sites with e-Commerce functionality.
We’ve built sites with extensive interactivity.
We’ve built sites with memberships.

And we’ve done plenty more.

All in all, we feel WordPress offers solutions for a very wide range of web features and requirements – allowing our clients to meet their objectives, and their target audiences to have best user experience possible.