Presentation: 5 things you need to consider when redesigning your site

Written by | May 14, 2014 | Posted in News & Culture, Process

As a design + web shop we do a LOT of redesigns at Cuberis. I was thrilled when Marty Cayton, the Director at the Center for Entrepreneurship in Meredith University’s Reeves School of Business, contacted Jeff Kilman of Three Ships and me to speak to the Business Succession Forum Network in Fayetteville.

Three Ships is a collaboration partner of ours for search engine optimization (SEO) and localized marketing. I enjoyed spending the day with Jeff and hearing his presentation on the value of SEO and tips for getting discovered through search.

I spoke about trends in website design and discussed 5 elements needed for a successful web redesign.

Our website redesigns are successful because we have fantastic clients. Many thanks to PlotWatt, Robertson Scholars, Beer Durham, Our State Magazine, Southern Season, The Nasher Museum of Art at Duke University and ELTH Law for being such great partners. We wouldn’t be where we are without clients like you.

You can see my presentation Five things to consider when redesigning your website on the Cuberis page on slideshare.


Check out the websites mentioned in the presentation:

Also, check out the great infographics I used to illustrate my points in the presentation:


Ray Parrish, Owner & Creative Director
With a background in fine arts and a love for all things design, Ray thoroughly enjoys serving Cuberis’ museum clients and furthering their missions. Using a blend of passion and experience, Ray leads the creative team to create digital connections between the public and the inspiration, knowledge and experiences museums and cultural institutions have to share.