If you follow Cuberis on social media, received a 2017 museum website planning guide in the mail or if you’ve happened upon the Cuberis table at WMA or SEMC, then you’ve probably interacted with Andrea. As our communications and engagement coordinator, Andrea owns (both literally and figuratively) outreach to museums and cultural institutions, keeps her ear to the ground for all things cultural, and brings back her findings and excitement to the team in the form of internal newsletters, fun facts and planned outings. Since she has gotten other team members to share a little bit about themselves, for this installment of Cuberisms, I thought it was only fair that she do the same.
Tell us a little about yourself
I’m a UNC alumna from Wilson, North Carolina. I love fall because it means I get to curl up with a good book, a warm blanket and some fresh baked goods like muffins or pumpkin bread.
What does a typical day at Cuberis look like for you?
No day is ever really the same, although I always spend the first 10 to 20 minutes of my morning planning out my day. I’m all about to-do lists. I take a look at what’s left over from my list from the previous day, check my calendar, email and Cuberis’ Twitter account for any new notifications first thing in the morning. Then it’s really off to whatever is on my plate for the day, from marketing meetings, writing or working on conference prep.
What is a favorite project of yours?
My projects are a little different from the team’s because I don’t have an active role in our web design projects, but I’ve had a lot of fun over the past few months getting ready for conferences.
What trends are you following right now?
Something I’m following is the use of the Pomodoro Technique to improve productivity in work. The basic premise of the technique is that you work and focus your concentration on that work for a period of time (usually 25 minutes) followed by a short break. This cycle is repeated until you’ve done it 3-4 times, then you let yourself rest for a longer period of time. A lot of my work involves writing, and if I’m not super focused it can be very easy for my mind to wander to other tasks and then an hour later I’ve only written a paragraph. I’ve by no means perfected the technique (far from it) and I don’t use it all day, every day, but it does help me focus when I otherwise would have found it difficult.
What is something interesting you’ve seen recently?
You Who are Getting Obliterated in the Dancing Swarm of Fireflies by Yayoi Kusama.
This installation is part of the Phoenix Art Museum’s permanent collection which I saw a few weeks ago when we were in Phoenix for Western Museums Association’s annual meeting. I walked through this dark doorway and suddenly found myself in a mirrored room surrounded by suspended twinkling LED lights. The mirrored room created an effect of infinite space filled with thousands of tiny, dancing fireflies. The space is ever-changing; the lights dim and change color, and the shapes change as other people move around the space, making them seem to disappear into nothing but specks of light. I’d seen some of Yayoi Kusama’s works online before when I was reading about her installations at the Broad and other museums, but the experience of walking into that dark space not knowing what I’d see (I didn’t read the description until after I left the room) and finding that space of infinite twinkling light was incredible.
How do you use your marketing/communications skills in your day-to-day life?
I love to read the news and stay updated on current events. I’m not sure if this counts because staying updated on what’s going on in the news is something everyone in communications does, but I really enjoy reading stories from news outlets just for fun. Outside of the office when I’m not busy I’m checking Facebook or Twitter for updates pretty regularly (I follow a lot of news outlets on those channels).
Do you have a favorite activity you participate in outside of the office?
I love to sing. I’ve been singing since I was young and am currently a member of the Duke Chapel Choir a few miles down the road at Duke University. The choir is a wonderful mix of Duke students, faculty and Durham community members who come together to make beautiful music. I don’t want to nerd out too much, but listening to the sound of the choir and the harmonies as they mix in the Duke Chapel (where we sing) is so amazing and fulfilling, it’s usually the highlight of my week.